increasing top-of-heart awareness. PAWS

Pro-bono business gives agencies a chance to give back to the community. In the case of PAWS, we also got the community to pitch in as well. Despite its excellent reputation as a leader in protecting and advocating for animals since 1967, PAWS lacked brand awareness and was often confused with other organizations like the Humane Society. The public also lacked a clear understanding of the breadth of PAWS services. PAWS called on GreenRubino to help build a cohesive branding and marketing program to better communicate the multiple facets of its offerings, and increase donations, adoptions and volunteers. After completing our research, we crafted a new Brand Strategy Platform that focused on PAWS as a skillful champion for animals and dedicated to education, conservation and preservation. GreenRubino brought the brand to life by creating a bold new identity system centered on the big returns of compassion. To ensure a seamless transition for all communications, we also developed graphics standards to provide a consistent brand experience. GreenRubino created a compelling marketing campaign that included print, outdoor and radio advertisements, produced almost entirely with donations we negotiated from our media partners. Giving back really pays back.

PAWS logo
PAWS outdoor ads
PAWS billboards
PAWS print ads
PAWS marketing collateral
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