increasing top-of-heart awareness. PAWS

Pro-bono business gives agencies a chance to give back to the community. In the case of PAWS, we also got the community to pitch in as well. Despite its excellent reputation as a leader in protecting and advocating for animals since 1967, PAWS lacked brand awareness and was often confused with other organizations like the Humane Society. The public also lacked a clear understanding of the breadth of PAWS services. PAWS called on GreenRubino to help build a cohesive branding and marketing program to better communicate the multiple facets of its offerings, and increase donations, adoptions and volunteers. After completing our research, we crafted a new Brand Strategy Platform that focused on PAWS as a skillful champion for animals and dedicated to education, conservation and preservation. GreenRubino brought the brand to life by creating a bold new identity system centered on the big returns of compassion. To ensure a seamless transition for all communications, we also developed graphics standards to provide a consistent brand experience. GreenRubino created a compelling marketing campaign that included print, outdoor and radio advertisements, produced almost entirely with donations we negotiated from our media partners. Giving back really pays back.

PAWS logo
PAWS outdoor ads
PAWS billboards
PAWS print ads
PAWS marketing collateral
  • +

    PAN PACIFIC

    Work | Pan Pacific Hotel
    +

    Columbia Bank

    Work | Columbia Bank
    +

    Ryan Swanson

    Work | Ryan Swanson
    +

    WHITE PAPER:
    Milliman

    Work | Milliman Healthcare
    +

    The Shops at the Bravern

    Work | The Bravern
    +

    Sound Transit

    Work | Sound Transit
    +

    Fred Hutch Obliteride

    Work | Obliteride
    +

    Bing Branded Environment

    Work | Bing
    +

    WASHINGTON STATE
    TOURISM

    Work | Washington State Tourism
    +

    Washington State Tourism

    Work | WA State Tourism
    +

    SEATTLE CITY LIGHT

    Work | Seattle City Light
    +

    FRED HUTCH
    GALA VIDEO 2012

    Work | Fred Hutch
    +

    KCTS9

    Work | KCTS9
    +

    Oakpointe Communities

    +

    Microsoft Production Studios

    Work | Microsoft Production Studios
    +

    SCCA Proton Therapy Center

    +

    Visit Bellevue

    Work | Bellevue
    +

    iFly

    Work | iFly
    +

    LAKEDALE RESORT

    Work | Lakedale Resort
    +

    WHITE PAPER:
    Health New England

    Work | Health New England
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    Kawanti Adventures

    +

    Boomtown

    Work | Boomtown
    +

    Redhook

    Work | Redhook
    +

    Delta Dental

    Work | Delta Dental of Washington
    +

    NHL Seattle

    +

    Suncliff

    +

    Shake Shack

    +

    Seattle Cancer Care Alliance

    +

    Pima Medical Institute

    +

    Coast Hotels

    Work | Coast Hotels
    +

    Washington State Wine

    Work | Washington State Wine
    +

    WHITE PAPER:
    Mayo Clinic

    Work | Mayo Clinic
    +

    Seattle Children's Hospital

    Work | Seattle Children's Hospital
    +

    BRANDIDEXTROUS

    +

    FOOD LIFELINE

    Work | Food Lifeline
    +

    FRED HUTCH

    Work | Fred Hutch
    +

    WHITE PAPER:
    SEATTLE PUBLIC UTILITIES

    Work | Seattle Public Utilities
    +

    WHITE PAPER:
    GROUP HEALTH

    Work | Group Health
    +

    AVANADE

    Work | Avanade
    +

    MICROSOFT IT TECH LINK

    Work | Microsoft Tech Link
    +

    Washington State Wine

    Work | The Recommendeuer
    +

    Bellevue Towers

    Work | Bellevue Towers
    +

    SNOQUALMIE CASINO

    Work | Snoqualmie Casino
    +

    VMRD: Veterinary Medical Research & Development

    Work | VMRD
    +

    BMW ReachNow

    +

    Schweitzer Mountain Resort

    +

    Columbia Bank

    +

    Microsoft Connector

    Work | Microsoft Connector