UN-CASINO-ING CASINO ADVERTISING. SNOQUALMIE CASINO

Snoqualmie Casino is an anomaly among Seattle’s gaming, dining and entertainment options. Puget Sound players are flocking more and more to the higher elevation and high-class amenities of Snoqualmie Casino—nestled in the Northwesterly, elevated beauty of Snoqualmie (a hot spot just a half hour from Seattle)—thanks to the launch of our “Above It All” campaign. The campaign, like the property, aims to rise above the litany of commonplace and overly played casino marketing demonstrated by many contemporaries. It provides a fresh, honest and approachable “lift” to the brand with an anthem on living, playing and whooping it up. “Above It All” also doubles as a brand promise, applying to everything from the mentality of the staff to the view from their concert venue. Real-time traffic sponsorships with current drive times emphasized the attainability of our local escape, and frequent mini-refreshes kept the brand feeling shiny and new. Integrated involvement kept the casino top-of-mind through strategic social media tactics and public relations efforts that generated frequent endorsements from key outlets like The Seattle Times, 425 Magazine, KING-TV, KOMO-TV and many more. Lastly, we created a brand new, interactive, intuitive website that brought “Above It All” full circle for Snoqualmie Casino and excited casino-goer alike.

 

 

 

Snoqualmie Casino Above It All Signage
Snoqualmie Casino Website
+

FRED HUTCH
GALA VIDEO 2012

Work | Fred Hutch
+

Boomtown

Work | Boomtown
+

Pima Medical Institute

+

BRANDIDEXTROUS

+

AVANADE

Work | Avanade
+

WHITE PAPER:
Health New England

Work | Health New England
+

WHITE PAPER:
Mayo Clinic

Work | Mayo Clinic
+

Columbia Bank

+

SCCA Proton Therapy Center

+

KCTS9

Work | KCTS9
+

Oakpointe Communities

+

Seattle Children's Hospital

Work | Seattle Children's Hospital
+

VMRD: Veterinary Medical Research & Development

Work | VMRD
+

WHITE PAPER:
GROUP HEALTH

Work | Group Health
+

LAKEDALE RESORT

Work | Lakedale Resort
+

Coast Hotels

Work | Coast Hotels
+

Columbia Bank

Work | Columbia Bank
+

FRED HUTCH

Work | Fred Hutch
+

Microsoft Production Studios

Work | Microsoft Production Studios
+

Sound Transit

Work | Sound Transit
+

The Shops at the Bravern

Work | The Bravern
+

SEATTLE CITY LIGHT

Work | Seattle City Light
+

WHITE PAPER:
Milliman

Work | Milliman Healthcare
+

FOOD LIFELINE

Work | Food Lifeline
+

Ryan Swanson

Work | Ryan Swanson
+

Washington State Tourism

Work | WA State Tourism
+

PAWS

Work | PAWS
+

Bellevue Towers

Work | Bellevue Towers
+

WASHINGTON STATE
TOURISM

Work | Washington State Tourism
+

MICROSOFT IT TECH LINK

Work | Microsoft Tech Link
+

Bellevue Towers

Work | Bellevue Towers
+

WHITE PAPER:
SEATTLE PUBLIC UTILITIES

Work | Seattle Public Utilities
+

Delta Dental

Work | Delta Dental of Washington
+

Visit Bellevue

Work | Bellevue
+

Bing Branded Environment

Work | Bing
+

PAN PACIFIC

Work | Pan Pacific Hotel
+

Washington State Wine

Work | Washington State Wine
+

Seattle Cancer Care Alliance

+

Redhook

Work | Redhook
+

Fred Hutch Obliteride

Work | Obliteride
+

Schweitzer Mountain Resort

+

BMW ReachNow

+

Washington State Wine

Work | The Recommendeuer
+

Microsoft Connector

Work | Microsoft Connector
+

iFly

Work | iFly
+

Suncliff