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Columbia Bank and Umpqua Bank Merger

Some things just go together. Like Columbia Bank and GR.

services:

Advertising, Insights & Strategy, Media

Our relationship with Columbia Bank goes back over 30 years (yes, 30 years) and we’re proud and honored to get the word out about the latest chapter in their story as they merge with Umpqua Bank. Two great brands coming together to form an even better bank that can offer more services, expertise, and locations to their customers. Of course, any change brings with it some uncertainty, so our challenge was to not just announce the merger but describe it in a way that makes it relevant, meaningful, and accentuates the positive benefits the merger will have for customers of both banks. Two things coming together to make something even better. Sounds very familiar.

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