Delta Dental of Washington
For all it does, isn’t it time to give your mouth the respect it deserves?
Advertising, Branding, Content Studio, Insights & Strategy, Media, Web
You use it to eat, speak, and breathe. You also use it to slurp soup, whistle for your dog, and make boo-boos feel better. Your mouth is the most versatile part of your body – and possibly the most important – but too often its health gets overlooked.
Our new brand campaign for Delta Dental of Washington aims to change that.
“A Healthy Mouth is a Healthy You” uses TV and video, social, radio and display ads to draw a clear, engaging, and persuasive connection between oral health and overall health. The campaign just launched but our video completion rates are seeing great results out of the gate, and click-through-rates and quote requests are up significantly, surpassing our KPIs.
Proving that ads for dental insurance don’t have to be the least bit painful, after all.
Your Mouth
Smoothie Slurper