THE CHALLENGE: Get people in the holiday spirit with a holiday card that’s never been done before.

THE WORK: ‘Tis the season when you get writer’s cramp from signing all those holiday cards. So we thought we’d wish everyone a very merry with branded jars of jam, instead. Along with the jam we included a note that sent people to a website designed in-house containing even more jams – this time a curated playlist of our favorite holiday songs.

THE RESULTS: A few people were offended by Hank’s choice. Hey, you can’t please everyone, but we did please the editors of ADWEEK, who included our Holiday Jammin’ idea in the list of most inventive and creative agency holiday cards.