THE CHALLENGE: Visualize, create, design, build and launch the bank branch of the future.
THE WORK: We helped name it. We collaborated with architects to design it. We took the lead on the environmental graphic design. We built a microsite and an app that let bankers flow freely through the space. We designed the UX and developed the backend technology. We produced hours of original content for the video screens. And we welcomed the neighborhood to this new NeighborHub with apple pies, hand-delivered by branch employees.
THE RESULTS: We generated 20 new accounts and 4.5 million in new deposits in the first month alone, far passing year-end goals. In the long-term, we did nothing less than restructure the form and function of what a bank branch can be.