THE CHALLENGE: Raise awareness of an advanced cancer treatment option to increase qualified leads of those patients most likely to benefit from it.
THE WORK: Proton therapy is a precise form of radiation therapy. With a target audience of only 3,500 people throughout the state, our messaging and media had to be precise as well. Targeted radio and pre-roll video increased awareness to decision-makers, while re-targeting, search, social, display and a promotional partnership with KEXP were core efforts to drive to a landing page and phone number for direct contact.
THE RESULTS: In our first year, we found 100 new patients in just seven months. Every year since, there’s been a double-digit increase in qualified leads, with a corresponding decrease in cost per lead. Most importantly, hundreds of cancer patients have seen improved outcomes from this advanced treatment.